About RZA
25+ Year Career
Ronnie Zeidel, President of RZA Sports, started with the New York Knicks where he scouted collegiate talent and helped create their first ever overnight camp and Pro Summer League. He was brought in by the NBA & NCAA as the Vice President of Marketing Partnerships and Brand Development to help launch iHoops. Ronnie led development of the brand identity and secured marketing partnerships with brands such as Adidas, Nike, Right Guard, Spalding, and others.
15 Years at SLAM
Ronnie joined the team at Harris Publications, where he spent 15 years helping conceptualize, develop, and build SLAM Magazine into the basketball bible that it is today. Ronnie also helped launch and build XXL Magazine, which became the No. 1 selling hip-hop magazine worldwide.
Deep Basketball Connections
As the President of Clutch Media & Marketing, Ronnie specialized in sports marketing, publishing, basketball TV production, and media relations for colleges, universities, conferences, apparel brands, and Fortune 500 companies. He advised numerous companies in the basketball marketplace, from footwear brands and performance beverages, to apparel companies and television production. His experience is varied and deep and touches nearly every aspect of the game.
Certifications
Ronnie is certified by the NBA/NBPA, the NCAA, and FIBA. We take the process of helping athletes navigate their transition from college to the professional ranks very seriously -- not just for those few who make it to the NBA but for every player we represent all over the world in the game of basketball. That is why we make sure we are up to date with our certifications and knowledge base so that we can give our clients the best and most trusted experience possible.
